WAR PR The Power Of Fear-Based Propaganda In Selling A Politician (Or War Or Global Warming)

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We had a good read. For the benefit of yourself. Be sure to read to the end. I want you to get good knowledge from Psychologist Atlanta . How To Go To Heaven: www.jesus-is-savior.com articles.cnn.com Fear-based ads sneak into subconscious, researcher says June 06, 2008|By Randi Kaye AC360° Correspondent Terrorism, a slow economy and rising gas prices are issues that can keep American voters awake at night. Political strategists know that the most successful candidates are masters at capitalizing on fears such as these, and that can make a huge difference at the polls. In 1964, Lyndon Johnson was running for president against conservative Barry Goldwater when his campaign unleashed the "daisy ad." It showed a little girl counting as she plucked a daisy, charmingly mixing up her numbers. Then a baritone voice takes over, counting down to an overwhelming nuclear explosion. It's followed with a warning that the stakes are too high not to vote for Johnson. The ad, which ran only once, was so chilling and effective, analysts say, it helped Johnson win the presidency by one of the widest margins in US history. CNN recently gathered eight undecided voters to see how they would respond to attack ads and how the ads might affect their choices. They met at Emory University in Atlanta, Georgia, where psychologist Drew Westen studies how brains react to candidates' messages. Westen, who wrote "The Political Brain," said fear-based attack ads are effective because they tap into a voter's subconscious. "Those kinds of gut-level reactions tell us things like, 'I don't feel like this person is telling us the truth ...

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